There’s an old saying that’s been around forever — probably long before SEO even was even a thing. But is it true (and has it ever been?)
If you’re in media, you’ve probably heard the saying “Content is King.”
There’s no doubt that when it comes to content, the New York Times is pretty close to being the undisputed King. It would be hard to argue against. They dominate recipes, news content, and with the WireCutter — evergreen reviews as well.
But is content still king in 2024, or is there a new player in town, or has it ever even been king in the first place?
Let’s look at what some of the experts are saying.
Neil Patel’s, Burk’s, and Brian Dean’s assessments have to do with creating something that people will follow. And yes creating something amazing will automatically get your foot in the door, but this doesn’t always correlate to 100% SEO — it’s a part of it.
So it may be true that Email marketing and Newsletters are King in their own perspective domains, but what guides your decisions and approach to SEO in the long run? And just like this article giving 30 reasons why Video Content is king, both Burk and the author of this article used Data to generate their content.
So it seems Mr. Floate is right.
Today, to stand out with AI, you’ll need the right the data. You’ll need to get good with coding that data into whatever AI you will be using.
Data is King in 2024 Not Content (and it’s always been this way)
What’s the first thing you do before you purchase a domain name? You check the keyword data. You check the competition. You check the number of backlinks.
This is true before you even pick your domain name. It’s true when you start picking your niche.. And it’s true for most of the decisions you should make when you start to create a content calendar as well.
With the dawn of AI, data is more important than ever. It’s what will help make your content “Amazing” in the first place.
Here’s an example.
Say you want to build a directory, and you want that directory to rank for “Best [Keyword] Schools in the USA.”” How will your content stand out from the competition?
The answer is data; and using our colleges directory example, you’ll want to get graduation rates, retention rates, tuition cost.. etc. So you’ll want to pick content where you can find this data online — and you’ll want to leverage data as much as possible to make your content stand out.
This is how it’s always been in SEO, which is still alive and thriving in 2024.